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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can…


Ux Strategy

ISBN 10 : 9781449373009
ISBN 13 : 1449373003

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hand..


Ux Strategy

ISBN 10 : 9781449373016
ISBN 13 : 1449373011

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hand..


Designing Connected Products

ISBN 10 : 9781449372712
ISBN 13 : 1449372716

Networked thermostats, fitness monitors, and door locks show that the Internet of Things can (and will) enable new ways for people to interact with the world around them. But desig..


Mapping Experiences

ISBN 10 : 9781491923481
ISBN 13 : 1491923482

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint t..


Design Sprint

ISBN 10 : 9781491923122
ISBN 13 : 1491923121

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints,..


Prototyping For Designers

ISBN 10 : 9781491954034
ISBN 13 : 1491954035

Prototyping and user testing is the best way to create successful products, but many designers skip this important step and use gut instinct instead. By explaining the goals and me..


Ux Research

ISBN 10 : 9781491951262
ISBN 13 : 1491951265

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often myst..