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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can…


Ux Strategy

ISBN 10 : 9781449373009
ISBN 13 : 1449373003

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hand..


Ux Strategy

ISBN 10 : 9781449373016
ISBN 13 : 1449373011

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hand..


Articulating Design Decisions

ISBN 10 : 9781491921531
ISBN 13 : 1491921536

Talking to people about your designs might seem like a basic skill, but it can be difficult to do efficiently and well. And, in many cases, how you communicate about your work with..


Designing Connected Products

ISBN 10 : 9781449372729
ISBN 13 : 1449372724

Networked thermostats, fitness monitors, and door locks show that the Internet of Things can (and will) enable new ways for people to interact with the world around them. But desig..


A Project Guide To Ux Design

ISBN 10 : 9780132931724
ISBN 13 : 0132931729

User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. Ther..


Mapping Experiences

ISBN 10 : 9781491923504
ISBN 13 : 1491923504

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint t..


Lean Ux

ISBN 10 : 9781491953570
ISBN 13 : 1491953578

UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over ..