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The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate…


The New Rules Of Marketing And Pr

ISBN 10 : 9781119070672
ISBN 13 : 1119070678

The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This i..


Social Media Campaigns

ISBN 10 : 9781317312888
ISBN 13 : 1317312880

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust socia..


Social Media For Government

ISBN 10 : 9781317286394
ISBN 13 : 1317286391

Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what ac..


Managing Public Relations And Brand Image Through Social Media

ISBN 10 : 9781522503330
ISBN 13 : 1522503331

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single v..


Beyond Big Data

ISBN 10 : 9780133509816
ISBN 13 : 0133509818

Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-rel..


Start Your Own Personal Concierge Service

ISBN 10 : 9781613081648
ISBN 13 : 1613081642

Turn Your Can-Do Attitude Into Cash Are you a pro at multi-tasking? Do you thrive on deadlines and love a good challenge? Could you find satisfaction in lending others a hand? If s..


Le Point De Bascule

ISBN 10 : 9782081388772
ISBN 13 : 2081388774

Comment New York, capitale du crime qu début des années 1990, est-elle devenue en quelques mois une ville sécuritaire ? Comment une marque de chaussures has been a-t-elle reconq..


Commencer Par Pourquoi

ISBN 10 : 2924412684
ISBN 13 : 9782924412688

Simon Sinek est le leader d'un mouvement qui vise à bâtir un monde dans lequel la majorité des gens sont motivés par le travail qu'ils font. Toute personne ou organisation est ..


C Est Vraiment Moi Qui D Cide

ISBN 10 : 9782081291690
ISBN 13 : 208129169X

Traduit de l’américain par Christophe Rosson..


Comment Se Faire Des Amis

ISBN 10 : 9782253176145
ISBN 13 : 2253176141

Nos relations avec les autres sont déterminantes pour notre qualité de vie ! La facilité de contact est un puissant moteur de succès : être recherché pour ses qualités humai..