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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this…


The 22 Immutable Laws Of Branding

ISBN 10 : 9780061983672
ISBN 13 : 0061983675

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Im..


The 22 Immutable Laws Of Marketing

ISBN 10 : 1861976100
ISBN 13 : 9781861976109

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to ..


The Fall Of Advertising And The Rise Of Pr

ISBN 10 : 0061742732
ISBN 13 : 9780061742736

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertisi..


Differentiate Or Die

ISBN 10 : 111804536X
ISBN 13 : 9781118045367

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and busines..


Focus

ISBN 10 : 0887307647
ISBN 13 : 9780887307645

Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas..


Brand Failures

ISBN 10 : 0749444339
ISBN 13 : 9780749444334

"Welcome to the brand graveyard... while these branding 'horror stories' may suggest that failure is inevitable, their example has helped to identify the danger areas. It is hoped,..


Brand Is A Four Letter Word

ISBN 10 : 9781599323275
ISBN 13 : 1599323273

Argues that to achieve success the focus of marketers should be on positioning and that branding is a product of marketplace response...