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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Drawing on his extensive research in the United States, Europe, and Asia, and on a…


Tap

ISBN 10 : 9780262036276
ISBN 13 : 0262036274

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to A..


Tap

ISBN 10 : 9780262340410
ISBN 13 : 0262340410

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to A..


Streaming Sharing Stealing

ISBN 10 : 9780262034791
ISBN 13 : 0262034794

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back...


The Marketplace Of Attention

ISBN 10 : 9780262027861
ISBN 13 : 0262027860

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and i..


Unlocking The Clubhouse

ISBN 10 : 0262632691
ISBN 13 : 9780262632690

Looks at the gender gap that exists in computer science...


Social Media Intelligence

ISBN 10 : 9781107656031
ISBN 13 : 1107656036

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital aren..


Creating Value With Big Data Analytics

ISBN 10 : 9781317561927
ISBN 13 : 1317561929

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to..