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Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Drawing on his extensive research in the United States, Europe, and Asia, and on a…


Tap

ISBN 10 : 9780262340410
ISBN 13 : 0262340410

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to A..


Social Media Intelligence

ISBN 10 : 9781107031203
ISBN 13 : 1107031206

As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agenc..


Location Is Still Everything

ISBN 10 : 9780544262270
ISBN 13 : 0544262271

Exploring the how and why we use the Internet to shop, sell and search, a Wharton professor and consumer shopping behavior expert helps entrepreneurs, business and economics studen..


Geek Heresy

ISBN 10 : 9781610395298
ISBN 13 : 1610395298

In 2004, Kentaro Toyama, an award-winning computer scientist, moved to India to start a new research group for Microsoft. Its mission: to explore novel technological solutions to t..


Adapting Minds

ISBN 10 : 0262261820
ISBN 13 : 9780262261821

Was human nature designed by natural selection in the Pleistocene epoch? The dominant view in evolutionary psychology holds that it was -- that our psychological adaptations were d..


In The Bubble

ISBN 10 : 0262250373
ISBN 13 : 9780262250375

We're filling up the world with technology and devices, but we've lost sight of an important question: What is this stuff for? What value does it add to our lives? So asks author J..


Gender Codes

ISBN 10 : 1118035135
ISBN 13 : 9781118035139

The computing profession faces a serious gender crisis. Today, fewer women enter computing than anytime in the past 25 years. This book provides an unprecedented look at the histor..