Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripesauthors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.

In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn’t go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These…