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Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripesauthors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.

In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn’t go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These…


Perennial Seller

ISBN 10 : 0735219508
ISBN 13 : 9780735219502

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Perennial Seller

ISBN 10 : 1781257663
ISBN 13 : 9781781257661

Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especi..


Perennial Seller

ISBN 10 : 9781782833185
ISBN 13 : 1782833188

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made ..


Perennial Seller

ISBN 10 : 9781101992142
ISBN 13 : 110199214X

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes—authors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is m..


The Marketing Revolution In Politics

ISBN 10 : 9781442669741
ISBN 13 : 1442669748

In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it a..


The New Machiavelli

ISBN 10 : 0471350958
ISBN 13 : 9780471350958

Through an in-depth analysis of the The Prince, classic rules and practices for strategic planning success are explored and presented in relation to their applications in today's b..


Marketing Myths That Are Killing Business

ISBN 10 : 0070113610
ISBN 13 : 9780070113619

In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer re..