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Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.

Product and…


Mapping Experiences

ISBN 10 : 9781491923481
ISBN 13 : 1491923482

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint t..


ISBN 10 : 9786177279739
ISBN 13 : 6177279732

У книжці футуролога з Массачусетського технологічного інституту Мартіна Форда йдеться про штучн..


Agile Experience Design

ISBN 10 : 9780132869256
ISBN 13 : 013286925X

Agile development methodologies may have started life in IT, but their widespread and continuing adoption means there are many practitioners outside of IT--including designers--who..


An Introduction To Industrial Service Design

ISBN 10 : 9781317181743
ISBN 13 : 1317181743

Service design has established itself as a practice that enables industries to design and deliver their services with a human-centred approach. It creates a contextual and cultural..


ISBN 10 : 9789661474498
ISBN 13 : 9661474494

Адаптоване видання для дітей 9-13 років. Молодий інженер Відонов Скотт, подорожуючи по Алясці у пошу..


Start Up

ISBN 10 : 9781137425843
ISBN 13 : 1137425849

Start-Up is ideal for anyone looking to start a business – whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the c..


Fundamentals Of User Centered Design

ISBN 10 : 9781498764391
ISBN 13 : 1498764398

There has been some solid work done in the area of User-Centered Design (UCD) over the last few years. What’s been missing is an in-depth, comprehensive textbook that connects UC..


Library Service Design

ISBN 10 : 9781442263857
ISBN 13 : 1442263857

Service design is a holistic, co-creative, and user-centered approach to understanding user behavior for creating or refining services. Use this LITA Guide to help as a toolkit for..


ISBN 10 : 9786171237575
ISBN 13 : 6171237574

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The Art Of Opportunity

ISBN 10 : 9781119151609
ISBN 13 : 1119151600

Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need t..