free counter statistics



Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
 
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
 
Friction argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental…


Friction

ISBN 10 : 1576878368
ISBN 13 : 9781576878361

..


Friction

ISBN 10 : 9781576878835
ISBN 13 : 157687883X

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars a..


Authenticity

ISBN 10 : 9781591391456
ISBN 13 : 1591391458

In 1998, Pine & Gilmore identified "experiences" as economic offerings distinct from commodities, products, and services. In so doing, they launched an entire field of consulting i..


The Executive Coloring Book

ISBN 10 : 9780735215573
ISBN 13 : 073521557X

The original adult coloring book! A New York Times bestseller when it was originally published in 1961, The Executive Coloring Book is crashing the adult coloring book party with i..


Defying Hitler

ISBN 10 : 0312421133
ISBN 13 : 9780312421137

A memoir on the rise of Nazism in Germany and the lives of ordinary German citizens between the two world wars finds the author witnessing such developments as the rise of the Firs..


The End Of Advertising

ISBN 10 : 9780399588525
ISBN 13 : 0399588523

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and s..


The Everything Store Jeff Bezos And The Age Of Amazon

ISBN 10 : 9781448127511
ISBN 13 : 1448127513

**Winner of the 2013 Financial Times and Goldman Sachs Business Book of the Year Award** Though Amazon.com started off delivering books through the mail, its visionary founder, Jef..