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Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction argues that brands don’t simply need clever messages or new, shiny technologies. They need a fundamental…


ISBN 10 : 1576878368
ISBN 13 : 9781576878361



ISBN 10 : 1119417015
ISBN 13 : 9781119417019

UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional b..

The Executive Coloring Book

ISBN 10 : 9780735215573
ISBN 13 : 073521557X

The original adult coloring book! A New York Times bestseller when it was originally published in 1961, The Executive Coloring Book is crashing the adult coloring book party with i..

The Power Of Positive Destruction

ISBN 10 : 9781119196426
ISBN 13 : 1119196426

It's no longer good enough to build a company to last; today it's about building a company to ignite change. The Power of Positive Destruction reveals how to start a new business, ..

The End Of Advertising

ISBN 10 : 9780399588525
ISBN 13 : 0399588523

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and s..

Path To Resiliency

ISBN 10 : 9780986319372
ISBN 13 : 0986319376

Path to Resiliency was written to challenge the greatest of Warriors, whether military or civilian, man or be ready for, resilient to, and able to reintegrate from life..


ISBN 10 : 9781444791457
ISBN 13 : 1444791451

From #1 New York Times bestselling author Sandra Brown comes a gripping story of family ties and forbidden attraction. A Texas Ranger with a tarnished badge... An enemy hell-bent o..