UnMarketing: Everything Has Changed and Nothing is Different


UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop

Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect…

Perennial Seller: The Art of Making and Marketing Work that Lasts



Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripesauthors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.

In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn’t go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These…

AWS Lambda in Action: Event-driven serverless applications


Summary

AWS Lambda in Action is an example-driven tutorial that teaches you how to build applications that use an event-driven approach on the back end.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the Technology

With AWS Lambda, you write your code and upload it to the AWS cloud. AWS Lambda responds to the events triggered by your application or your users, and automatically manages the underlying computer resources for…

Designing and Managing the Supply Chain 3e with Student CD



Designing and Managing the Supply Chain, 3/e provides state-of-the-art models, concepts, and solution methods that are important for the design, control, operation, and management of supply chain systems. In particular, the authors attempt to convey the intuition behind many key supply chain concepts and to provide simple techniques that can be used to analyze various aspects of the supply chain. Topical coverage reflects the authors’ desire to introduce students to those aspects of…

Platform: Get Noticed in a Noisy World



Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public…

The Art of SEO: Mastering Search Engine Optimization


Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive…

CSS Secrets: Better Solutions to Everyday Web Design Problems


In this practical guide, CSS expert Lea Verou provides 47 undocumented techniques and tips to help intermediate-to advanced CSS developers devise elegant solutions to a wide range of everyday web design problems.

Rather than focus on design, CSS Secrets shows you how to solve problems with code. You’ll learn how to apply Lea’s analytical approach to practically every CSS problem you face to attain DRY, maintainable, flexible, lightweight, and standards-compliant results.

Inspired by her…

Tragic Design: The Impact of Bad Product Design and How to Fix It


Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do to avoid making similar mistakes?

Tragic Design examines real case studies that show how certain design choices adversely affected users, and includes in-depth…

Advanced Analytics with Spark: Patterns for Learning from Data at Scale


In this practical book, four Cloudera data scientists present a set of self-contained patterns for performing large-scale data analysis with Spark. The authors bring Spark, statistical methods, and real-world data sets together to teach you how to approach analytics problems by example.

You’ll start with an introduction to Spark and its ecosystem, and then dive into patterns that apply common techniques—classification, collaborative filtering, and anomaly detection among others—to…

Secrets of the JavaScript Ninja


Summary

More than ever, the web is a universal platform for all types of applications, and JavaScript is the language of the web. If you’re serious about web development, it’s not enough to be a decent JavaScript coder. You need to be ninja-stealthy, efficient, and ready for anything. This book shows you how.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the Technology

JavaScript is rapidly becoming a universal language for…